Goodstone
Goodstone is an engagement rings and fine jewelry company based in Austin, TX. They brought me on help them craft a two-week social media content plan, specifically for Instagram.
This was used to assist in their company-wide rebrand.
CH Services
Content Creation
Two-week social re-launch
What’s included:
- 1 in-feed post per day
- 3-4 story blocks per day to be posted at various times
Goodstone provided me with a collection of pre-approved still-image and video content of their products. From there I created a mix of reels, carousels, static images, and stories. Examples of content are showcased below.
Story block examples:
In-feed content
For the in-feed portion of the two-week plan, we used a mix of Reels, graphic carousels, and static posts—designed to blend education with inspiration.
The goal was to make the engagement ring process feel approachable by showcasing the steps, highlighting the benefits of using Goostone, and helping future brides easily say, “This is what I want.”
Full two-week content plan
