SKIMS x Bridgerton

Dearest gentle readers,

Let’s rewind just a moment to speak about the newest buzz in branding…

Last week, SKIMS launched its collaboration with Nicola Coughlan, the iconic leading lady for season three of Bridgerton, or better known as (SPOILER ALERT) Lady Whistledown.

As always, the new season of Bridgerton is getting a lot of attention from consumers globally, but with the true identity of Lady Whistledown finally being exposed to the whole community, part two of season three truly had viewers on their toes. Not to mention it was a bit steamy. With Nicola finally getting her role as leading lady, of course Miss Kim Kardashian knew she had to make this collaboration a reality, and it was truly stunning.

The campaign had such a feminine, dainty feel, while also being sexy. Nicola wore SKIMS’ viral Soft Lounge dresses in a variety of colors and styles. All the content posted to SKIMS’ Instagram had a very artistic feel, almost looking like a painting. Something you may see hanging on the walls in Bridgerton’s castle itself?

If there is one thing SKIMS is iconic for, it’s spotting a rising star, a trend, before any other brand, and giving consumers a campaign they never knew they needed. That is just what they did here. Looking absolutely stunning, everyone wants to be Nicola Coughlan, everyone wants to feel like royalty, and everyone wants to purchase from the Soft Lounge collection.

Yours truly,
Cort 🌸