Eventful Dreams
Cortlynn
Founder & CEO of Cort House
Although I primarily write about branding, I wanted to take a moment to share something I’m passionate about: events.
Events play a crucial role in many marketing strategies. Throughout my career, I’ve primarily worked as a marketing generalist, juggling a variety of responsibilities. However, I’ve noticed that events are often just tossed into the mix of projects. But I’m not complaining—every time I’ve had the opportunity to spearhead an event, it’s been the most fulfilling accomplishment.
Events are full-circle moments. They begin with an idea and evolve into sourcing sponsors, finding the perfect venue, picking a date, and enlisting the best vendors. Then comes my favorite part: the details. What’s the theme? How will the event be marketed? From there, it’s all about diving into the nitty gritty.
- Colors
- Decorations
- Marketing
At the end of it all, you have an eye-catching, branded event. My passion for events started at a young age. My mom went from planning my birthday to me feeling the need to be involved in every single aspect—right down to baking and decorating my own cake (my 25th birthday pictured below). When I entered the professional world, I loved putting on client appreciation events at KR Boston (Keller Williams Company), like a ladies Sip N’ Shop, and helping with the launch of our tech podcast at Oscar, TheSocialCode x Podcast. I even manage the social media for a New England-based wedding planner, Erin Marie Weddings. However, my favorite professional event experience was with the Lash Boss Summit.
Lash Boss Summit was not just a small-scale client event, a single podcast episode, or a social media promotional campaign. It encompassed every aspect of event planning. When the wonderful owner of Lash Boss Brands and Pink Lady Lash hired me in November 2022, the Lash Boss Summit was just an idea. Fast forward to today, and I’ve been involved in two of these summits—I couldn’t be more proud. From ideation to execution and everything in between, I’ve learned so much while supporting Shelby throughout this journey.
If you're interested in some of the assets I created for the event, please visit Lash Boss Summit.
As I continue my journey in marketing, I’m excited to carve out more space and opportunities for events. On a personal note, I’m looking forward to planning my sister’s wedding. On a professional level, I’m eager to manifest new chances to create memorable events, big or small!
xx,
CORT
More posts
